TOP 10 RECENT IMPROVEMENTS TO THE ROUVY APP

160 new real routes:

The library of real routes on ROUVY is always expanding, so we debated including new routes in this story. But it’s worth mentioning that – over the past year – we’ve debuted more than 160 routes! The steady stream of compliments on social media tells us that riders are enjoying these new routes as much as we are. Stay tuned – there are more to come, of course!

ROUVY’s Referral Programme:

Riders can now share their love of ROUVY – and be rewarded for it. With ROUVY’s Referral Programme, subscribers can refer a friend to join and claim $10 in credit, while their friend gets a discount as well. It's a win-win. To invite someone, just log into the app and click on the "Refer and earn" button. You’ll find a unique referral link that you can copy and share with your cycling buddies. Alternatively, you can log in to your account on ROUVY.com, click your icon in the top-right corner and choose “Account.”

New pricing structure:

In the fall, we introduced a simplified pricing model with more flexible options that offer better value and encourage subscribers to ride with family and friends. There's a Duo option for two users, and the Group membership now includes up to five riders (with no requirement for them to be registered at the same address). The new options provided significant savings on Single memberships as well. You can find out more details about subscription plans on the ROUVY website.

ROUVY CEO Petr Samek said the new pricing structure was a way to provide more options and better value to our diverse community of users, whether they’re individual cyclists or a family of five. “Everyone knows riding is better with your friends, so we are offering these packages to encourage riders to train together!” he said.

Spotlights:

Launched in early summer, 2023 we began an ongoing series of Spotlights, which serve as an accessible hub to find some of the best new content on ROUVY to help riders stay active and motivated. Each Spotlight is a curated collection of activities and features built around an event or geographic theme. They highlight new (and existing) routes, challenges, events, training plans, and related blogs.

How-to videos:

On the official ROUVY YouTube channel, we’ve begun rolling out a series of how-to videos to both walk newbie riders through the basics, and help veteran riders make the most of the platform and their subscription.

You can find topics that dig deeper into drafting, workouts, connecting your trainer, personalizing your ROUVY experience, and more.

Lidl-Trek partnership:

In January, we kicked off an exciting partnership with the powerhouse Lidl-Trek cycling team. Serving as their Virtual Cycling App Partner has allowed us to bring you closer than ever to the pro cycling experience. To celebrate this relationship, we launched a six-week Lidl-Trek training plan that’s designed to help cyclists increase their explosiveness, strength and speed. Also, riders have access to Lidl-Trek-branded jerseys and virtual Trek bikes in the virtual garage on the ROUVY app.

According to the sports director at Lidl-Trek, Steven De Jongh, ROUVY offers the team the chance to take a better look at roads and routes used for their races. “An app like ROUVY can hold a strategic importance and advantage that few others have," he said.

Conclusion: Our ears are open

We closely monitor the feedback that riders share over on the ROUVY Athletes | Cycling group at Facebook and in the ROUVY Club at Strava. Please feel free to share your thoughts there. Let us know what we’re doing right (we’ll pass on your compliments to the development team – along with a box of donuts), and post your ideas about how we can continue to get better.