Trainer manufacturer


Developing cutting-edge products since 1979. Today Elite is one of the most innovative global players in the cycling industry.


Ride the revolution of indoor smart trainers with JetBlack Cycling’s new high quality performance driven suite of indoor trainer products.


For decades Saris has been making world-class bike racks and trainers for aspirational riders and professional athletes.


TrueKinetix was founded in 2018 in the Netherlands to revolutionize the world of indoor cycling with the TrueBike.


Xplova is an Acer group’s subsidiary sub-brand, which specializes in the design and production of high-end cycling computers and sport electronic products.


ZYCLE is revolutionizing the cycling and home training markets with its range of connected equipment.

Cycling brands

CADEX Cycling

CADEX is the pursuit of what many see as improbable, even impossible.

Giant Bicycles

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, founded in 1972, the brand combines craftsmanship, technology and innovative design. Giant has long been one of cycling’s main catalysts for change.

Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible. You can find us from more than 12,000 world retail stores or connect with us via Internet from wherever you are, online and, offline.

Liv Cycling

At Liv, we put women first in everything we do, every frame we build, every component we spec, and every piece of gear we design.

ROUVY Specialized cycling team

ROUVY Specialized cycling team is a UCI MTB Team starting in the World Cups and World Junior Series.


Santini is a technology pioneer and a pro cycling supplier.

Event sponsorship

Challenge Family

The Challenge Family is a leading global triathlon race series that organizes 40 middle and full distance races across 27 countries, every year.

Challenge Roth

DATEV Challenge Roth is the largest triathlon event in the world which celebrates its 20th anniversary this year.

Challenge Almere

The Challenge Almere-Amsterdam course is the world’s only long distance triathlon course located below sea level on reclaimed land at the bottom of what was once the Zuiderzee!

La Vuelta

La Vuelta is currently a global event due to its wide national and international reach; and is a unique cycling race. La Vuelta bases its routes on four fundamental pillars: innovation, passion, closeness and talent.


There is much more to Tour de France than “just” racing, and L'Etape Czech Republic will be no different.


PEDALITALY is the first Neverending Cycling model in the world. 'Virtual and Real Cycling' is the slogan of the innovative project. The initiative offers the routes from the most beautiful destinations in Italy.