GIANT BICYCLES

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, founded in 1972, the brand combines craftsmanship, technology and innovative design. Giant has long been one of cycling’s main catalysts for change.

About Giant

Each of us has our own challenges, goals and reasons to ride. At Giant, our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it’s like to be limitless. Come ride with us.

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design.

Today, this spirit of innovation is stronger than ever. Our collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Our industry-leading E-bikes are redefining what’s possible for cyclists of all abilities.

Put it all together, and Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible. You can find us at our more than 12,000 retail stores around the world or connect with us online from wherever you are.

OUR PURPOSE

Our purpose is clear: to unleash each rider’s full potential. Whatever your goal might be—winning a race, riding a technical trail, tackling a long weekend tour, or embarking on a new adventure—it’s exhilarating to follow that journey. And it’s not just about the achievement. It’s the pursuit. It’s the rush you feel from getting out there and doing it. And it’s the feeling of being unconstrained. At Giant, we have created a whole universe around this idea. Our products, our stores and our community are all there to support you. To achieve our brand purpose, which we call Ride Unleashed, we offer these three commitments:

BE LIMITLESS

OPTIMIZE THE EXPERIENCE

GROW THE COMMUNITY

UNLEASH EACH RIDER’S FULL POTENTIAL

Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible.

RIDE WITH GIANT

ABOUT GIANT

Our purpose is clear: to unleash each rider’s full potential. Whatever your goal might be.

TECHNOLOGIES

Giant is the leading producer of high performance products to improve your riding experience. Click to figure out more.

TEAMS & RIDERS

Pros ride Giant, figure out these collaborated cycling partners working with us closely offering even better producuts to you.

ROAD CYCLING PRODUCTS

Find out your next road cycling weapon from our updated brand website.

MOUNTAIN BIKES

Off-Road riders? Check this out, e-MTB can be found as well

CROSS & GRAVEL BIKES

Get to know the latest BikeRadar.com "BIKE OF THE YEAR 2022": Giant Revolt gravel cycling series

FAQ

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