With his entire life intertwined with triathlons, to the extent of planning family vacations around the race calendar, he found his niche in ROUVY's marketing team. His love for bikes mirrors his passion for digital marketing, making each project a thrilling ride. Beyond SEO strategies, he delves into performance optimization, exploring tri-bikes, aero gear, and the latest gadgets, blending the digital with the physical in a quest for the optimal ride.