Virtual Sports Platform "ROUVY" partners with “Animotion BV” to boost its presence and activities in the Benelux countries

Zottegem, Belgium / ROUVY has signed a partnership agreement with Animotion BV to boost its activities and grow the community for its MMO (Massively Multiplayer Online) sports application in Belgium, the Netherlands and Luxembourg (“Benelux”).

In order to promote the joy of indoor cycling and running in AR (augmented reality) in Belgium, the Netherlands and Luxembourg, Animotion BV, headquartered in Zottegem, Belgium, has signed a multi-year partnership agreement with VirtualTraining s.r.o. located in the Czech Republic; and will create courses and run events for the augmented reality platform, “ROUVY”. Animotion BV will ensure an accelerated AR course production and aid the local event management for ROUVY.

Through the partnership, Animotion BV will create cycling, cycle racing and running courses, unique to the Benelux within ROUVY, so that both the Benelux and the international athletes from around the world can experience the wonderful, real-life locations in Belgium, the Netherlands and Luxembourg from the comfort of their homes. “The most amazing feature of ROUVY is that it can provide a live-action virtual sports experience. It gives athletes from around the world a "real impression of being there" and will let them discover our local landscapes''. By producing high quality AR courses we want to make people all over the world enjoy virtual sports and the Benelux region.”, says Jan Morre, CEO Animotion BV. “Our partnership with ROUVY is a perfect fit to our company mission which is to activate and connect the world by sports”.

One of the most attractive features of ROUVY is its ability to provide a virtual experience using live action. Athletes from all over the world are able to ride together through avatars on real courses online, and are able to participate not only in competitions, but are also be able to enjoy virtual group rides and group runs in a social, non-competitive format. ROUVY’s augmented reality, overlaying 3D objects within 2D geo-synced video, allows the app to teleport the virtual athlete model to any part of the world creating an unprecedented level of ‘realism and presence’ effect.

ROUVY courses are ridden by professional and hobby cyclists alike, allowing anyone to compete or compare oneself with the professional riders online, in real time and at the same time, and to discover an appeal for new sports.


ROUVY is an app developed by VirtualTraining s.r.o., a company headquartered in the Czech Republic. It is used by the global cycling and triathlon community around the world. It features more than 500 live-action video courses from countries worldwide. With avatars representing cyclists or runners, the app allows the user to cycle and run anywhere around the world in Virtual Reality with friends from the comfort of their homes. ROUVY is an official partner of La Vuelta, Tour de Suisse, Schleck Gran Fondo and many other cycling events around the world. For more, visit the ROUVY official website, https://rouvy.com/.

About Animotion

ANIMOTION is a company specialized in interactive sports (physical and online), with headquarters based in Zottegem, Belgium and bases in Paris and Nice, France. The ANIMOTION range of interactive sports attractions is probably the widest in the world. The company has a global activity and is present at many major sports events, including the Olympics, World and European Championships in several sports and the Tour de France. ANIMOTION has a portfolio of long standing agreements with major teams, organizers, sponsors and sports marketing agencies. The company mission is to activate and connect the world with sport. https://www.animotion.eu

Company Profile: Animotion BV Smissenhoek 124, 9620 Zottegem, Belgium tel. 0032 9 361 06 02  tel. 0032 475 72 73 91 email: info@animotion.be