CHALLENGE FAMILY Enters The World of Virtual Sports’ With ROUVY

Jan 20th 2022

CHALLENGE FAMILY Enters The World of Virtual Sports’ With ROUVY

Almere, Netherlands / Today’s announcement of a multi-year global partnership between virtual e-sports app ROUVY and the Challenge Family series of long-distance triathlons, will give athletes the opportunity to explore any Challenge Family course around the world at any time without leaving home.

ROUVY will combine animated 3D avatars, both cycling and running, with real-life video footage of Challenge Family destinations to create a new level of interactive home training. New partners aim to continue development of a strong online community through virtual group rides, race-specific training sessions, course familiarisation with pros and mixed-format competitions. Equally, cooperation will help beginners to access and explore Challenge Family event locations and bring a multitude of new converts to the tri-community.

“ROUVY stands apart from the virtual training arena thanks to its use of actual race course footage. While it is a virtual experience, it really doesn’t get any more realistic!” said Jort Vlam, CEO of Challenge Family. “We’re excited to extend Challenge Family to the virtual world, providing athletes with a strong training community throughout the year and the ability to experience the courses they will be racing on, with no travel required!”

ROUVY is really looking forward to the brand new partnership as well: "We are thrilled to team up with Challenge Family and bring the most iconic places and races, such as Challenge Roth and Challenge Family The Championship among others, to every triathlete around the world. Equally, the Challenge Family triathletes will get access to the most beautiful and exotic locations worldwide,” noted Petr Samek, CEO of ROUVY. “ROUVY is the #1 app if you are looking for stunning routes with unique augmented technology providing highly realistic and immersive riding and running. For athletes of any fitness level who would like to explore new places while training and racing, right from your home, this is the place to be!” added Samek.

Challenge Family and ROUVY are aiming to roll out digital race courses as soon as possible. Following on Challenge Gunsan-Saemangeum, other iconic and amazing race courses will follow.


ROUVY is a digital platform for athletes all over the world to compete, ride or run with friends, complete workouts, and much more. ROUVY offers thousands of stunning video routes and workout options including the ability to race and ride through the entire route catalogue. With fully simulated and realistic efforts. ROUVY is the best option for the most demanding and toughest endurance athletes to be race-day ready.


Challenge Family is the fastest growing global triathlon series. With 33 full and middle distances in 27 countries and spectacular courses in iconic destinations, no Challenge Family race is like any other. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, Challenge Family races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.

Media contacts:

Victoria Murray-Orr, Global Communications, +64 275 617 893,

Yuriy Ryashko, Press Officer, +420 778 488 077,