Coach Jesse Veenstra

“I aim to help every individual unlock their full athletic and fitness potential. My approach builds long-lasting relationships – learning about each athlete’s goals, passions, and desires and focusing on a sustainable training process.”

Endurance sports has changed Jesse’s life in so many positive ways – he credits the lessons he’s learned in sport for making him a better husband, father, employee, leader, and coach. He believes that getting to "do triathlon" provides us both a stress outlet and directional mindset that helps us daily. Then, seeing progress over time in sport shows us the power of a growth mindset and desire for excellence.

He is a five-time Ironman finisher, Kona Qualifier, 70.3 World Championship Qualifier, and 7x marathon finisher. As a husband, father of two, foster parent to additional children, and full-time business professor, Jesse understands that success as an athlete requires a strong balance between the realities of life and the pursuit of sport.

Jesse aims to help every individual unlock their full athletic and fitness potential. His approach to coaching builds long-lasting relationships—learning about each athlete's goals, passions, and desires and focusing on a sustainable training process.

Endurance sports has changed Jesse’s life in so many positive ways – he credits the lessons he’s learned in sport for making him a better husband, father, employee, leader, and coach. He believes that getting to "do triathlon" provides us both a stress outlet and directional mindset that helps us daily. Then, seeing progress over time in sport shows us the power of a growth mindset and desire for excellence.

Jesse aims to help every individual unlock their full athletic and fitness potential. His approach to coaching builds long-lasting relationships—learning about each athlete's goals, passions, and desires and focusing on a sustainable training process.