growB Sports Communications is a sports marketing creative agency based in Tokyo. The company name, Globe Sports Communications Ltd., is derived from its parent company, Globe Marketing Co. Ltd. “growB” stands for ‘GROW’ and the four ‘B’s: Brand equity / Business / Benefit / Belief. It aims to grow its brand value / business value / customer service value, all centered on communication. It embodies its desire to grow by increasing the sense of trust with its business partners.
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The World Masters Games is a global amateur sports festival held once every four years. This year's event, to be held in Japan, is the 10th anniversary of the event. The race will take place in Kurayoshi City and Hokuei Town in the central part of Tottori Prefecture, the western area of Japan. Beautiful local towns, rich in nature. Fruits such as watermelons and pears are the local specialties.