The digital twin of the CHALLENGE SANREMO is set for Sep 15th, one week before the actual race

Sep 13th 2022

The digital twin of the CHALLENGE SANREMO is set for Sep 15th, one week before the actual race

Almere, Netherlands / Challenge Family and ROUVY continue to digitize the best triathlon locations around the world. Now with the Challenge Almere behind, the next stop is the middle-distance triathlon in the Ligurian region. The international tri community and Sanremo participants are set to recon the bike course segments in the online race on ROUVY with the Brazilian-Italian pro, Guilherme Muglia, aka “Gui”.

The Challenge Family is striving to provide triathletes with a once-in-a-life-time race experience and the warmth of a supportive atmosphere, including relationships which go beyond the competition. Likewise, ROUVY is trying to make the relationship of the athletes with their training station as ‘great, fun and motivating’ as possible. Using the combo of real-life footage and mixed-reality tech, ROUVY provides an absolutely realistic and immersive environment to teleport oneself into the passion of the race and amidst exotic natural locations. That fitness-related joy comes without having to leave the comfort of one’s home or buy flight tickets. Thousands of triathletes from around the world have found their virtual training home on ROUVY.

The successful partnership, which started in the beginning of 2022, today offers 20 CF virtual courses from 13 countries and gives a magnificent representation of the beautiful locations the races are hosted at.

As the digital journey continues, Challenge Family and ROUVY announce the release of the Sanremo course. The actual race, on Sept 23d, will start on the coast of the Italian Riviera and make a loop through the picturesque Ligurian countryside that heads back to the coast. Out of the 90 km bike leg, ROUVY takes the 25 km segment from Taggia, with a long climb of 17 km that leads to the Ghimbegna pass (1030 m altitude), and crosses Argallo, Zerni and Vignai.

The pro triathlete and coach, Guilherme Muglia, is inviting fellow participants to race and is also challenging everyone to beat him on a trainer with real effort. “Gui” is a Brazilian-Italian dual citizen and a big fan of the Challenge races. Currently recovering from a surgery and the "long Covid" side effects, he’s set to soon return to the Challenge Family Pro circuit. He lives and trains in Boulder, Colorado – USA and also runs the Sommet Coaching which coaches athletes online in the US, Brazil and Europe.

The races are open to athletes of all abilities; the only requisites are a smart trainer and a screen device.

To register for the Challenge Family Sanremo race, Sept 15, 18:00 CEST click here (and to find all ROUVY racing events, click here.)


About Challenge Family

Celebrating 20 years of Challenge in 2022, and with over 30 long and middle distance triathlons around the globe featuring spectacular courses in iconic destinations, no Challenge Family race is like any other. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, Challenge Family races provide unforgettable experiences that capture all the excitement and emotions of this inspirational sport for competitors, friends, family and supporters alike. #allabouttheathlete #wearetriathlon


ROUVY is a digital platform for athletes all over the world to compete, ride or run with friends, complete workouts, and do much more. ROUVY offers thousands of stunning video routes and workout options including the ability to race and ride through the entire route catalogue. With fully simulated and realistic efforts. ROUVY is the best option for the most demanding and toughest endurance athletes to be race-day ready.

Media Contacts:

Victoria Murray-Orr, Global Communications, +64 275 617 893,

Yuriy Ryashko, PR Manager, +420 778 488 077,