ROUVY, the indoor cycling app which lets you ride real routes around the world, has this week launched a new collaboration with Threshold Sports and the Babble Ride Across Britain. The collaboration sees the introduction of a unique virtual challenge showcasing key sections of the RAB route between Land’s End and John O’Groats.
The new Virtual Babble Ride Across Britain Challenge went live on 29th January on the ROUVY platform and runs through to 3rd March. Riders can experience seven routes of this summer’s nine stage event from the comfort of their own home, either in training or just to experience some of the best riding Britain has to offer.
The seven official stages covered are:
- Bodmin Moor | Virtual Babble Ride Across Britain , 25km, 534m
- Cheddar Gorge | Virtual Babble Ride Across Britain, 32km, 611m
- Wye Valley | Virtual Babble Ride Across Britain, 31km, 699m
- Glenshee | Virtual Babble Ride Across Britain 42km, 751m
- Cairngorms National Park | Virtual Babble Ride Across Britain 27km, 402m
- Strathnaver Valley | Virtual Babble Ride Across Britain 40km, 493m
- The Lecht | Virtual Babble Ride Across Britain 14km, 405m
All riders who complete the six routes within the challenge will receive an in-app Virtual Ride Across Britain jersey, and will be entered into a prize draw with the chance to win one general entry to the Babble Ride Across Britain 2024 classic 9-day package.
ROUVY is the indoor cycling app that lets you ride real routes around the world, enabling cyclists to train, have fun and explore the world from the comfort of their own home with over 1,300 realistic and immersive rides to choose from. The platform offers a wide variety of real routes, terrains and gradients filmed in high-quality to provide as close to real-life riding as possible, allowing for route reconnaissance, virtual cyclotourism and escapism all without leaving your home.
What sets this interactive adventure apart is that, using ROUVY, riders can experience key sections of the Ride Across Britain route, providing the closest experience possible to riding the real thing. This makes the challenge the ideal training tool for those taking part in the event in September 2024, or for those simply looking to get a taster of some of the stunning routes traversed in the Ride Across Britain from their own homes. From picturesque Cornish villages to challenging Scottish mountain passes, each pedal stroke will take riders on a virtual tour through Britain's cycling heritage.
Nick Tuppen, CEO of Threshold Sports, who deliver the Babble Ride Across Britain says: “We want to inspire as many people as possible to take on the Babble Ride Across Britain. Rouvy gives us a chance to replicate the majestic views, the leg-sapping climbs and sweeping descents of the route in full HD. It's the perfect complement to the live event in September as it kicks off the training and fosters the community which are both key to completing RAB in real life.”
Petr Samek, CEO of ROUVY says: “ROUVY has always strived to give cyclists the most realistic indoor cycling app possible. We use actual video footage to create a cycling experience that simulates the feel and emotions of riding real-world routes from home. So we are thrilled this partnership enables us to bring to life the breathtaking scenery, iconic landmarks and historic sites of Britain from the rolling hills of Devon and Cornwall to the majestic highlands of Scotland.”
Matt Parker, CEO of Cloud Solution Provider Babble, the Title Partner of Babble Ride Across Britain says: “Having ridden Ride Across Britain eight times, I’ve been astonished by the realism of the Virtual Babble Ride Across Britain. Whilst it can never replace the sun, wind and rain of the ride itself, or its wider charitable impact, it is an incredibly valuable way to supplement training, get into the right mindset, and experience the ride as close to reality as possible - whether you plan to join us in September or not.”
To access the ROUVY platform to complete the Virtual Ride Across Britain Challenge, riders can use code RAB2M to secure a two-month free trial, after which a standard ROUVY account costs £14.99 a month.
Find out more about the Ride Across Britain spotlight on ROUVY here.
–ENDS–
Images from the Babble Ride Across Britain are available here.
About ROUVY ROUVY is the indoor cycling app that lets you ride real routes around the world. Combining sport and technology, ROUVY is the #1 platform for a realistic and immersive video experience with over 1300 routes around the world to choose from. It enables cyclists to train, have fun and explore the world from the comfort of their own home.
ROUVY offers a wide variety of real routes, terrains and gradients filmed on high-quality video. There are challenges, special events, group rides, customized avatars and training plans to suit all levels and keep riders motivated to get fitter.
With its focus on realism, ROUVY is a partner of cycling organizations like La Vuelta, PTO, Challenge Family and Strava. Rouvy.com
About Threshold Sports: Threshold Sports was launched in 2008 with a mission to enable everybody to achieve their full potential and more than they ever thought possible. The company motto ‘More Is In You’ lies at the very core of its purpose, people, ambitions and world-class events. Creating extraordinary challenges for people of all abilities, every single participant is supported every inch of the way, to help them discover there’s always one more footstep, one more pedal turn, one more morsel of determination, that will get them to the finish line.