ROUVY is the brainchild of two brothers, Petr and Jiří Samek, both avid cyclists, from the town of Vimperk in Czechia. They spent years developing an idea for authentic indoor training during the harsh winters before ROUVY was finally launched in 2017.
Today our company is based in Prague, employs over 100 people and is growing every year.
Our mission to combine sport and technology for the most realistic cycling experience has made it globally popular among both hobby riders and pro athletes and led to partnerships with brands like Lidl-Trek, Team Visma | Lease a Bike and IRONMAN.
WE ARE ROUVY - THE INDOOR CYCLING APP THAT LETS YOU RIDE REAL ROUTES
Keeping it real since 2017
NUMBERS MAKE THE WORLD GO ROUND
2000
NUMBER OF ROUTES
139
NUMBER OF COUNTRIES COVERED
384,400 km
TOTAL DISTANCE OF ALL ROUTES
2000
NUMBER OF ROUTES
139
NUMBER OF COUNTRIES COVERED
384,400 km
TOTAL DISTANCE OF ALL ROUTES
key crew
Petr Samek
Chief Executive Officer
Jiří Samek
Research Director
Marek Matyska
Product Director
Erik Hegely
Growth Director
Matúš Kocka
Tech Director
Antonín Parma
Product Experience Director
Pavel Rath
CRM Director
Jan Jedlička
ROUVY ArApp Architect
Barbora Petříková
Performance Director
Petra Hájková
Brand Director
Miriam Hanzlíková
Financial Director
Lucie Husárová
Human Resources Director
OUR milestones
2017
ROUVY was launched
2021
Partnered with Pale Fire Capital to accelerate global expansion.
2025
Acquired cycling platforms FulGaz and BKool to consolidate market position
2026
Acquired by ZWIFT
2017
ROUVY was launched
2021
Partnered with Pale Fire Capital to accelerate global expansion.
2025
Acquired cycling platforms FulGaz and BKool to consolidate market position
2026
Acquired by ZWIFT
rouvy’s values
EYES ON THE PRIZE
In a race, it's the result that counts and we are results driven. We give everything 100%. We believe in hard work with a hands-on approach. Our goal is to build something wonderful that will have a real impact.
PART OF THE PELETON
We're assured and bold. We are motivated by innovation and we take risks. We are not afraid to attack from the front when the moment is right. We are proud of our product.
RIDING IN AN ECHELON
We work as a team – maximizing efforts and protecting others from the wind. We're supportive and treat everyone respectfully. We're there to help each other. We are a European company but with a global vision.
TRUSTED BY:
want to join our team?
We're always looking for passionate and talented people to join our journey. Check out our job openings.
Yearly reviews
Danny Holman · 12/22/2025
ROUVY 2025 Review: A year of unity, creativity & growthIn 2025, ROUVY grew stronger through unity. From community-created routes and major partnerships to global events and product innovation, this was a year shaped by riders, for riders - and built together.
Danny Holman · 12/18/2024
ROUVY's 2024 year in reviewAs 2024 comes to a close, it's time to celebrate an incredible year of milestones, conquered challenges, and explored new horizons. At ROUVY, our mission has always been to make your indoor training experience as realistic, engaging, and rewarding as possible—and this year, we delivered big time. So let’s take a ride through the highlights of 2024.
Danny Holman · 12/27/2023
ROUVY's wrap-up review of 2023Another cycle around the sun and another year is nearly done. It's time to rest your weary legs, pull up a chair and have a look at ROUVY's wrap-up of 2023
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