CRM Specialist

We allow athletes to travel the world.

ROUVY is a virtual cycling app, the number 1 in realistic simulation, used by cyclists globally. ROUVY is created by a team of people who connect their passion for sport with their daily work. If this sounds like you, we may have a dream job for you. We are searching for an experienced Business Development Specialist.

What is going to be a part of your workload?

  • Run campaigns in the CRM tool Braze using an omnichannel approach
  • Work with a large database of almost 1 million contacts
  • Be responsible for creating, running and evaluation of campaigns
  • Use personalization in communication
  • AB test visuals, subject lines, COPY, and wording
  • Provide reporting and analysis of campaigns
  • Collaborate with cross-functional teams to coordinate featured assets and content
  • Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive users
  • Utilize HTML, CSS based templates in the CRM tool Braze
  • Follow omnichannel strategy flow
  • Be responsible for sending out emails, pop-ups on Websites, and enriching the web dashboards with content cards, and other ad-hoc tasks which will be assigned by the CRM manager.

What do we want you to have?

  • Bachelor’s degree required, preferably in marketing, communications or related field
  • Minimum 2 years of experience in email marketing/digital design with a marketing automation system required
  • Intermediate knowledge of HTML, and CSS is a big plus
  • Experience with CRM platforms like Braze, Emarsys, CleverTap, Adobe Marketo Engage or similar
  • Familiar with analytical applications like Good data, Power BI, or similar
  • Knowledge of email marketing, Omni - channel best practices
  • Ability to think critically, identify solutions and deliver recommendations based on data and analysis
  • Proven ability to organize multitude of tasks, projects, and information simultaneously
  • Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment
  • Must be able to be team-oriented
  • Good creative thinking, attention to detail and work ethic
  • Familiarity with the business industry is a big plus
  • Intermediate English level

What's in it for you?

  • 5 weeks of holidays, 3 sick days
  • Flexible working hours
  • Yearly contribution for English lessons
  • 3 extra days of holidays if participating in a ROUVY sporting trip
  • Lending of a trainer for your home so you can be in close contact with our product and be fit and ready for our team rides
  • If you feel that you are the right one to take on this challenge, please send us: CV or link to your LinkedIn profile, examples of content that you created
  • Your CMO will be Martin Mrva who did great work for Dedoles and now is in ROUVY


ROUVY is the digital racing platform for athletes all over the world to compete, ride with friends, complete workouts, and much more. ROUVY offers thousands of exciting virtual roads and workout options including the ability to race and ride through the entire route catalogue. With fully simulated and realistic efforts ROUVY is the best option for the most demanding athletes to reconnaissance their next race location virtually and be race-day ready.
For more information, visit

ROUVY is always looking for talented individuals for a range of roles including developer, marketing, customer service, and business development.

We need people with the passion for a sport, desire to be a driving force in the planning and delivery of the top quality products.

If this sounds like you, send us your CV at