Moving up a gear

Indoor cycling is evolving fast. And so are we.

New technologies and trends are creating new experiences for riders. At ROUVY, it's always been our goal to capture the moment and the passion of cycling.

So we're reimagining our look and brand to better reflect the kind of experience we want to provide for our community and that expresses the positive spirit of ROUVY.

Get ready for the release of our new look.

EVOLVING

Modernized logo

Inspired by the kinetic motion of pedals, the new logo has been streamlined to give it a more clean, sleek feel.

BOLD PATTERNS

Distinct graphic design elements capture the dynamic thrust of wheel tyre treads.

DARK INK BLUE

DEEP INDIGO

electric indigo

JONQUIL YELLOW

white

PLATINUM GRAY

EUCALYPTUS

jeans blue

ELECTRIC VIOLET

CRIMSON RED

DARK INK BLUE

DEEP INDIGO

electric indigo

JONQUIL YELLOW

white

PLATINUM GRAY

EUCALYPTUS

jeans blue

ELECTRIC VIOLET

CRIMSON RED

Vibrant colours

Familiar yellow is joined by a bold purple to create a colour palette that is instantly recognizable and eye-popping.

Typeface

Our new typeface Heading Pro and Heading Pro Double completes and unifies the new look with strong, distinct lines.

New tagline

The ROUVY app provides an immersive experience that gives riders realness and motivation on their cycling journey. We're there with every rider to inspire them to be better and fitter, to ride with joy and to let them explore the world at their own pace.

KEEP GOING

FAQ

What is the inspiration/motivation behind the brand update?

We are fully modernising ROUVY's identity. It's a natural evolution of our brand, refocusing on a personal connection with a broader international audience. It's not just a new logo; we are reimagining the entire brand experience. Our inspiration stems from the dynamic landscape of virtual indoor cycling and the ever-evolving needs of cyclists worldwide.

How will the new brand impact customers and their experience?

In addition to the visual transformation, the new brand signifies a deeper commitment to innovation and technological advancements. The new brand also places a strong emphasis on inclusivity and accessibility, ensuring that cyclists of all levels and abilities can benefit from the ROUVY experience.

What are the goals for ROUVY moving forward?

ROUVY is committed to continuously raising the bar in indoor cycling, delivering an exceptional experience that inspires and empowers cyclists to achieve their fitness goals, connect with fellow riders, and embark on transformative journeys.

When will the new brand be introduced?

The launch will be during La Vuelta in the autumn. Then we have exciting plans to gradually roll out our new identity. Stay tuned and keep your eyes open for the changes happening across the ROUVY platform. Get ready to experience the evolution firsthand!